In this new day and age NIKE is still standing strong. One of the biggest according to my perception. However, Nike got a foothold in in this new millennium and the Air Max sneaker is here to stay. Even when I’m feeling like combining sporty and avant-garde these kicks always had my back. So I teamed up with Zalando to support the holy Nike Air Max day that is coming up on March 26. In the meantime let me you a story.
Once upon a time … my first pair of Nike Air Max
I remember entering the footlocker store by myself for the first time to buy a new pair, back in 2002. Amongst all variants, I picked out the full suède model in camel. And oh man, at school I felt like bro of the year walking around in those shoes like #KISSMYAIRS . Back then I was in boarding school in a small village in the north of Belgium. Being a very shy kid at first I used to spend my days solo-dolo in a corner. But the more I opened my mouth, the more I started making friends. It took some time but from there on I became über-social Jon.
15 years laters I’m still wearing them. This time I’m wearing my Nike Air Max 90 Ultra 2.0 Flyknits with a much more refined and outlined style.
Photos by Dries Vriesacker